About – VIDCAP

Our purpose is simple.
We build video capability.

We believe video has the power to inform, educate and inspire. But real impact only happens when organisations have the strategy. systems, skills and confidence to use video consistently and well. That's what we help you build.

APPROACH

Build video capability,
one stage at a time.

Every organisation starts somewhere. The key is making progress.
Our approach helps you move from your first video to a mature, repeatable video capability that continues to grow over time.

01 CREATE

Get started

Create your first videos with confidence and establish the foundations for everything that follows.

02 REPEAT

Do it again

Move beyond one-off projects and build consistency through regular video production.

03 ORGANISE

Get organised

Create systems that make your videos easy to find, manage, reuse and share.

04 ENABLE

Build capability

Develop your team through training, templates, coaching and practical support.

05 TRANSFORM

Create lasting impact

Measure success, improve over time and make video a valuable organisational capability.

OUR STORY

10+ years.
1000’s of videos.
Endless possibilities.

VIDCAP (formerly Electric Street) was founded in Melbourne over a decade ago with a simple belief: video can make a real difference when it's done well. Since then, we've produced thousands of videos and helped hundreds or organisations - from schools and universities to government, not-for-profits and businesses - build stronger video capability and achieve greater impact.

FOUNDER

Chad Twentyman

Founder of VIDCAP, Chad is a video strategist, producer and educator with a passion for helping organisations unlock the full potential of video. With more than 20 years of experience across education and consulting, Chad combines practical knowledge, proven systems and hands-on support to help teams build capability, confidence and long-term impact.

10+ years helping organisations
build video capability

We’ve delivered more than 2,000 projects and 10,000 video outputs across schools, universities, government and purpose-driven organisations — building the experience behind the Video Capability Journey™.What starts as one important video can grow into a library, a platform and a long-term communication capability.